Reaserch/Case Studies - Secondary Audience Research - MOJO Magazine Press Kit Analysis (Part 2)

For my research, I decided to focus on a different type of genre rather than the usual genre i'm used to picking (Hip-Hop/R&B). 
I decided to focus on MOJO Magazine. Let me brief you on MOJO's mission and what they offer to the music magazine industry. 
MOJO Magazine is for rock lovers but they do dab into classic rock. The typical age would be 35 and over for both genders. The artists they most focus on; Boy Dylan, The White Stripes, Guns and Roses and many more. The ideology of MOJO is showing its value as they're allot of classical rock artists out there. MOJO Magazine focuses more on having articles rather than writing reviews of gigs and festivals like Kerrang Magazine. 






Here is a screen shot of MOJO Magazine's Mission Statement from Slideshare - http://www.slideshare.net/HeworthMedia1/inside-nme-and-mojo

The Credentials 

MOJO Magazine is the worlds largest UK Magazine and there unique selling points would be there monthly dosage of world class journalism and its iconic photography to an audiences who are extremely passionate music consumers. 
So basically if you're featured in a MOJO Magazine you matter!

MOJO is The Music Expert - as the magazine is filled with high brand values. Its carefully crafted music archive, covering the best music across genres from classic rock, folk, soul, country, Reggie - the list goes on. They prefer quality over popularity - music that will stand over time. 

The MOJO Reader

 This is a screenshot of MOJO's reader. Collectively i gathered that males are 73.1% of the reader, this tells me that the magazine is mostly male orientated. I also found out that the popular age range is 45-54 as they had the highest percentage rate (28.8%) with the age ranging from 15 - 65+. Those are the things i picked up on.

Publishers
MOJO Magazine was initially published by Emap but since January 2008 Bauer are now the official publishers. Bauer Media Group is a multinational media company headquartered in Hamburg, Germany. Which operates in sixteen different countries worldwide. Other than publishing MOJO Magazine. Bauer also invest in different projects as they have there own radio company called 'Bauer Radio' they also own 50% of a British television company called 'Box Television' which broadcast a variety of popular music channels such as; 4music, Kiss, Smash Hits, Kerrang etc. 
Bauer is very familiar with cross-media projects for example, Bauer brands include women's weekly and TV listing magazines such as; Take a Break, Total TVGuide etc. They also produce a number of puzzle magazines.