Magazine Newsstand Task/ Distribution of Magazines - Part 2 (Planning)

For my research in other magazine distribution methods, i decided to go with VIBE magazine which is a R&B/Hip-Hop magazine.

Distribution and Selling Areas

As of April 2013 VIBE Magazine is owned by Spin Media.
VIBE Magazine has many ways in which its distributed for example; you can find a VIBE Magazine in nearly every magazine outlet or in a supermarket in the UK. They also have an online website (www.vibe.com) where you can also get additional information but the magazine and vibe.com do not all the time correspond as the magazine is issued every other month, whilst the online magazine is constantly updated.
I have also found that VIBE online has a larger presence than the magazine and that's its selling area, but i personally think we are now in that generation whereby everything is technological so not many people buy magazines anymore but read them online.

Attracting and Satisfying 

Id say VIBE's biggest selling point and what attracts most readers is there daring front covers and the artists they feature on them. Over the years these artists have graced the covers; Beyonce, 2pac, Micheal Jackson, Obama, Ciara, Rihanna, Kendrick Lamar, Mariah Carey, Nicki Minaj, Amy Winehouse, Lil - Wayne - the list goes on but just to name a few.
The magazine also satisfies audiences by including revolutionary music reviews, its celebrities gossip columns, next profiled up-coming artists. They also devote several pages to photos of high-end fashion for example Rocawear and Fubu.

Online Magazine vs Print Magazine

• The online version has more information than the print magazine. For example the print magazine is dedicated to specific articles displayed inside it, whereas the online magazine goes very broad staying in trend with what is going on in the music scene right now
• The online magazine has ore facts and extra information like including videos in relation to a specific article, however in the print magazine its up to you to research a specific topic being mentioned in the magazine as it isn't available in the print you're able to look it up on the online magazine. 

Technologies Used to Develop their Product

• By having their merchandise on other internet sources other than their own for example you can buy current or previous issues from eCommerce websites
• They can create adverted on TV or on the Internet
• By having their magazines placed either the first or second shelf of a magazine stand in a magazine outlet as this will bring better business for them.

Social Media/Networks

Nower days it is very important to involve yourself in Social Media/Networking because its sort of  place whereby you can advertise yourself for free, whilst being able to promote your brand as at least one person belongs to a Social Media/Network so its a good way of putting yourself out there. 

VIBE Magazine have many was on how you can keep in touch with their movement through various Social Media/Networks.You can find them on:

Twitter: @VibeMagazine

Instagram: @VibeMagazine

Facebook: www.Facebook.com/VIBE