Wednesday, 6 November 2013

Research/Case Studies (Part 2) - NME Double Page Spread (DPS)

Here is the DPS from NME Magazine.

Firstly I analysed the Image. I really liked this edition of NME Magazine because they took a different approach to what they are usually known for and from looking at this double page you will never guess that its a Rock/Alternative/Indie magazine, it looks like something out of a pop-girly magazine which is such the opposite of what the magazine truly is. I liked how they kept the image very simple there isn't much going on apart from the image they have used. Its in the same format at the image on the front cover was, they are still styled the same - just in a different pose. As its the same shoot to the image on the front cover the lighting stayed the same. They were styled in a way to match their personalities and also to go with that 'rebel look' which suits the image they're trying to give off. Altogether the image is very simple nothing complex, and they kept it with just the one. 

Conventions of Page Layout

The masthead used here is very big and it pretty much takes up the whole page, the font throughout is very simple and basic with not much going on, apart form the colorful drop cap used and the pull quote this just makes the article look less boring and stand out a little more. Here they have added a teaser whereby they give a little introduction as to what the DPS contains. The image and text relates as they describe each of the band members and there personal style and attitude shines in the image and all this helps you get to know them much better. 

Language

The tone of the DPS was adapted to the attitudes of 'Haim', they used a lot of pull quotes to describe their personalities and the tone was very inviting as when your reading it you feel like your getting to know the band. The text as addressed to there 'haters' their fans and there new audiences. I think it was well written as you read it and you feel as though you know them on that level ( when i say level, i mean as though your friends or associates and you go way back in the day lol)  i enjoyed it actually. The structure was well done as we was taken through a journey; from getting to know who they are as individuals and understanding their place in the music scene and just getting to know more about them in general so it flowed very well. 

This here sums up the DPS of NME Magazine. 

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